Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki PDF, ePub eBook D0wnl0ad
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
- A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
- A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
- A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??
- A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."
Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.
As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
From reader reviews:
Willard Sarvis:
In this 21st century, people become competitive in each and every way. By being competitive at this point, people have do something to make these people survives, being in the middle of often the crowded place and notice by means of surrounding. One thing that sometimes many people have underestimated the idea for a while is reading. Yeah, by reading a book your ability to survive boost then having chance to remain than other is high. For you personally who want to start reading the book, we give you this particular Enchantment: The Art of Changing Hearts, Minds, and Actions book as beginning and daily reading book. Why, because this book is greater than just a book.
Rita Furguson:
The actual book Enchantment: The Art of Changing Hearts, Minds, and Actions will bring you to the new experience of reading the book. The author style to describe the idea is very unique. In case you try to find new book to see, this book very acceptable to you. The book Enchantment: The Art of Changing Hearts, Minds, and Actions is much recommended to you to learn. You can also get the e-book in the official web site, so you can quickly to read the book.
Adam Carter:
Don't be worry when you are afraid that this book can filled the space in your house, you could have it in e-book means, more simple and reachable. This specific Enchantment: The Art of Changing Hearts, Minds, and Actions can give you a lot of friends because by you investigating this one book you have factor that they don't and make you more like an interesting person. This book can be one of a step for you to get success. This reserve offer you information that possibly your friend doesn't realize, by knowing more than various other make you to be great people. So , why hesitate? Let us have Enchantment: The Art of Changing Hearts, Minds, and Actions.
Read Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki for online ebook
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki books to read online.
Tidak ada komentar:
Posting Komentar